When your iPod battery dies, it's time to get a new iPod. Never a popular strategy for Apple, the company is moving to avoid the backlash of potential battery failures with its self-described "magical" tablet device.

Apple has issued what appears to be a guarantee replacement policy that could help it instill consumer confidence in the pricey iPad. If the iPad's battery doesn't last as long as the device itself, Apple will send you a new device. So instead of replacing the failing battery, Apple will replace the iPad itself.

"Apple has been criticized for the idea of using sealed batteries in devices. Although it's been a nonissue for most consumers, this guarantee streamlines the customer-service process for the consumer," said Michael Gartenberg, a partner at Altimeter Group. "If you buy an iPad and have a problem with the battery and need it replaced, you don't have to think twice about what to do. You just take it to your Apple Store and you get another one."

The Fine Print

In an unusual move for the consumer electronics industry, a support bulletin posted on Apple's web site clearly reads: "If your iPad requires service due to the battery's diminished ability to hold an electrical charge, Apple will replace your iPad for a service fee."

According to the bulletin, the cost is $99. However, Apple does give itself significant leeway in determining who is responsible for iPad replacements. This caveat could give Apple the power to deny iPad replacements. Apple also didn't specify whether it would offer brand-new iPads as replacements or refurbished models.

"Your iPad is not eligible for battery replacement service if the product has been damaged, for example, as a result of an accident, liquid contact, disassembly, unauthorized service, or unauthorized modifications, or if the product is not operating correctly as a result...